Aim Higher Logo


Aim Higher is a new physical wellness startup, and they needed a visual identity to really help them appeal and communicate their brand. The idea behind the mark is that it needed to convey action and be ‘sporty’ yet modern. The type we chose was a nod to Nike in feel and clean impact. The ‘stairstep’ effect we pulled out in the type shows the upward motion and a nod to stairs equalling small steps towards full health and wellness. We and the client were super happy with the final mark, and we are glad to communicate their story!


We created a sporty mark that communicated brand goals.


Color scheme promotes vibrancy and some elegance.