Challenge Day Responsive Website

This is how we make a better world

Challenge Day is an amazing organization that aims to make the world a better place. Here is their mission statement:

After years working in teen crisis, prevention, and intervention, Challenge Day Founders Rich and Yvonne Dutra-St. John understood that substance abuse, eating disorders, bullying, truancy, violence, and even suicide were symptoms of the underlying problems of separation, isolation, and loneliness. They drew upon their commitment as parents of four young children and their combined professional experience to create the Challenge Day program.

This website project was more than that, it was also a brand transformation project. We were hired to accomplish those goals. We developed icons, font pairings, and overall aesthetic that would set Challenge Day in modern times and also easily connectable to the public. We will be writing up a case study soon as this project was huge!


Color scheme promotes vibrancy and some elegance. We used iconography to tell a story. Typography creating impact!