Espiritu Acupuncture Logo Identity

Enveloped E

We had real fun developing an identity for Espiritu Acupuncture. A local business that specializes in acupuncture and Chinese Medicine. Margaret runs the business and came to us with a great outlook on the process. She was super easy to work with and let us create what we think is an impacting logo mark for her business.

We decided to try and play off the ‘e’ in Espiritu, and use the motion of spirits while incorporating an acupuncture needle. All that imagery and we wanted to keep it simple and clean. We also used strong colors that spoke to Chinese Medicine and that culture. We think we did it well, and Margaret’s company is set apart from her competition well.

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Espiritu used their logo on official acupuncture medicine aprons. Embroidered and all!

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An enveloped ‘e’ by the spirits of Chinese medicine.